Etihad Defends Sponsorship Deals with Manchester City
Etihad Airways, the title sponsor of Manchester City, has defended its sponsorship agreements with the club amidst ongoing investigations into the club’s finances.
The Premier League recently accused Manchester City of breaching financial fair play rules through its sponsorship deals with Etihad. However, an independent panel ruled in favor of the club, finding that the allegations were unfounded.
Etihad’s chief executive, Antonoaldo Neves, emphasized that the company’s sponsorship deals with Manchester City are based on market value.
He stated that Etihad’s primary focus is on achieving a return on investment, and the company only engages in transactions that are financially viable.
Neves highlighted the benefits of partnering with a successful club like Manchester City, which provides significant global exposure for Etihad. He emphasized that the sponsorship deals are mutually beneficial and align with Etihad’s business objectives.
The Premier League’s investigation into Manchester City’s finances is ongoing. The club faces 115 charges related to alleged financial breaches, which they vehemently deny. The outcome of the investigation could have significant implications for the club and the future of the Premier League.